Cause Marketing encompasses a wide variety of commercial activity that aligns a company or brand with a cause to generate both business and societal benefits.
Among US consumers…
- 90% are likely to switch brands to one with a good cause, given similar price and quality
- 80% would tell friends and family about a company’s cause marketing efforts
- 76% would donate to a charity supported by a company they trust
2014 Nielsen Doing Well by Doing Good,
Cone Communications/Ebiquity’s 2015 Global CSR Study
Delivering Good partners with retailers and brands to develop unique strategies to create initiatives that create awareness, and furthers the Delivering Good mission of helping Children and Families in need.