Align your purpose marketing with Delivering Good
Consumers are more knowledgeable about business - and have higher expectations from the brands they support – than ever before. People know and care about social issues – in fact, 80% of consumers believe that businesses must play a role in addressing them. This is a perfect opportunity to support a cause and be a voice for good – all while showing your consumers you care about leaving a positive impact on your community.
According to the 2017 CONE Communications CSR Study, 89% of consumers said they were likely to switch to a brand that supports a good cause, given similar price and quality. 92% said they would buy a product with a social or environmental benefit given the opportunity, and 79% expect businesses to continue to improve their Corporate Social Responsibility efforts.
Aligning with Delivering Good shows your consumers that you share their desire to make the world a better place.
What is purpose marketing?
Purpose marketing, also called cause marketing, involves a collaborative effort between a for-profit brand and a nonprofit organization for mutual benefit. When you align with Delivering Good’s mission, you show your customers and employees that you are committed to a cause that is relevant and meaningful to them – helping kids and families in need. Together with Delivering Good, we can collaborate and design a marketing strategy – utilizing multiple media channels - that will build awareness and deepen your connection with customers and employees.
Contact us today to discuss how we can make a difference. Together.
To learn more, contact [email protected].
