Delivering Good

Purpose Marketing

Partnership with Delivery Good

Delivering Good is a key lifeline to local organizations and community members who might not otherwise have
access to product donations from major retailers and brands.
Delivering Good is a key lifeline to local organizations and community members who might not otherwise have
access to product donations from major retailers and brands.

$2 BILLION+

of products donated to Delivering Good have been distributed to people affected by poverty and disaster worldwide.

99%

of Delivering Good’s revenue is dedicated to our charitable program ensuring your company’s contributions are used efficiently.

9 in 10

consumers say they’re likely to purchase from purpose-driven companies.

2019 Porter Novelli/Cone Purpose Biometrics Study

What is purpose marketing?

Purpose marketing, also called cause marketing, involves a collaborative effort between a for-profit brand and a nonprofit organization for mutual benefit. When you align with Delivering Good’s mission, you show your customers and employees that you are committed to a cause that is relevant and meaningful to them – helping kids and families in need. Together with Delivering Good, we can collaborate and design a marketing strategy – utilizing multiple media channels – that will build awareness and deepen your connection with customers and employees.

Align your purpose marketing with
Delivering Good

Aligning with Delivering Good shows your consumers that you share their desire to make the world a better place.

Consumers are more knowledgeable about business – and have higher expectations from the brands they support – than ever before. People know and care about social issues – in fact, 80% of consumers believe that businesses must play a role in addressing them. This is a perfect opportunity to support a cause and be a voice for good – all while showing your consumers you care about leaving a positive impact on your community.

According to the 2017 CONE Communications CSR Study, 89% of consumers said they were likely to switch to a brand that supports a good cause, given similar price and quality. 92% said they would buy a product with a social or environmental benefit given the opportunity, and 79% expect businesses to continue to improve their Corporate Social Responsibility efforts.

Partner Highlight

2019 Holiday Cause Marketing Campaign with
American Eagle Outfitters

American Eagle Outfitters, Inc. is committed to building a better world. Through successful cause marketing campaigns with organizations like Delivering Good, our goal is to create meaningful partnerships that are important to our customers and their communities. Since 2018, the American Eagle and Aerie brands have joined forces to support Delivering Good through the donation warm winter accessories, product collections and customer donations. We are so incredibly proud that our brand campaigns with Delivering Good have helped to make a difference in the lives of disadvantaged and homeless youth across the country.

Marcie Eberhart, Senior Director , AEO Foundation & Corporate Social Responsibilty

Ways to Partner

PROUD SUPPORTER

Company promotes flat donation to consumers (not tied to consumer purchase or action).

BUY ONE, GIVE ONE

Company donates product to Delivering Good for each product sold.

PORTION OF SALES

Company donates portion of proceeds from sales made during promotional period or from curated collection.

COUPON KICK-BACK

Company provides coupon code after consumer donates to Delivering Good.

DONATION MATCH

Company provides incentive to drive consumer donations with promise to match total donations made during a promotional period.

DONATION WITH CONSUMER ACTION

Company donates to Delivering Good when the consumer takes a specific action (e.g., shares a designated social media post).

POINT OF SALE

Company collects cash donations at check-out from customers both in-store and online.

CONSUMER-DIRECTED DONATION

Consumer determines where company’s donation is allocated from set list of community partners.

Employee Matching

Employee matching programs to help amplify your company's contribution.

Event Sponsorship

Company collects cash donations at check-out from customers both in-store and online.

Purpose Driven Campaigns

Get Involved Today

To learn more, contact Samantha Greenberg, Senior Manager of Corporate Partnerships, at

QUESTIONS?

Delivering Good Associate Council 2022

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