A company’s worth is based not only on sales, revenue and brand recognition but also on its social and environmental impact. Recently, with the rise of issues affecting humanity on a domestic and global scale, more and more companies have been stepping up to take on more roles in responsibility for people and the planet.
This has led to an increase in corporate social responsibility efforts for businesses. Consumers are increasingly choosing to support companies that “do good”, and companies are doing their best to keep up with this new consumers demand.
Consumers are becoming more sophisticated and demanding that brands incorporate purpose and mission into the culture. Recent studies have shown that consumers are significantly altering their purchasing behaviors; many specifically seek out companies that have a social mission that align with their personal values.
Ascena Retail Group, Inc., which owns Ann Taylor, Loft, Lane Bryant, and others, has launched a Corporate Social Responsibility (CSR) initiative with a specific focus on women’s empowerment. In partnership with Delivering Good, the company has donated over $10,000,000 in product through campaigns and drives. The organization has heavily engaged consumers in brand campaigns such as Ann Taylor’s “Get a Dress, Give a Dress” which successfully donated a new dress to a woman in need for every dress purchased.
During the devastating 2017 hurricane season, the company donated over $1,000,000 in product across its multiple brands. Delivering Good is honored to by the recipient of these donations and to be supported by a renowned brand that has built impact into its DNA. In the words of Ascena, “Delivering Good helps Ascena Retail Group, Inc., to further our commitment to be a leader in responsible fashion and positively impact our communities. We are proud to partner with Delivering Good on product donations since the organization’s wide reaching network of partners allows us to impact women and families in need.”