Pam Kaufman is the Chief Marketing Officer and President of Consumer Products for Nickelodeon, a division of Viacom. In these dual roles, she directs all global strategic property planning and marketing efforts across television, digital, social, events and music for Nickelodeon’s iconic franchises. Under Kaufman’s leadership, the Nickelodeon Brand Marketing team was presented with the NAMIC Excellence in Multicultural Marketing award. She’s also received numerous awards in recognition of her innovative work.
As President of Nickelodeon’s global Consumer Products business, Kaufman spearheads licensing programs with high-profile brands including Mattel, Playmates and Activision; fashion collaborations with designer and style maker Jeremy Scott and NBA Superstar Carmelo Anthony; and partnerships with retail powerhouses including Macy’s, Walmart, Kmart, Target and many others.
Delivering Good is pleased to be honoring Pam as one of our Women of Inspiration at our Luncheon on June 6. Read more about what inspires this incredible woman!
You are President and CMO of one of the most iconic children’s/entertainment brands, what does ‘success’ look like to you? PLS CLARIFY – MY TITLE IS President of Nickelodeon consumer products and CMO. I believe that there are a few measures to Being successful:
- having a highly motivated team that feels that they are being heard and challenged and supported
- seeing our incredible IP resonate with the consumer
- meeting our revenue goals
What are your top 5 values? Are you living those values every day?
I am absolutely trying to ‘live’ these every day
- being empathetic
- transparency
- great listening skills
- great communication
- saying when I am unclear about something
- bonus one 🙂 being nice
What has the fear of failure stopped you from doing? What one step could you take today to begin overcoming that fear? I have been fearful of not understanding how to do something and it’s prevented me from learning new things…. the steps I have taken is to practice this new “thing”
How do you define your purpose in life?I take tremendous pride in being a mom and so my children mean everything to me. My. Husband and our life together is also a major priority. After that, it’s all about my family and my closest friends, they are my ‘oxygen’
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